Union Gospel Mission
Problem
Union Gospel Mission only known for their homeless shelter on Pioneer Square was looking for a way to expand their messaging and showcase their breadth of services. Their website wasn’t mobile-friendly creating a roadblock for users that wanted to donate on the go.
GOALS
Increase donations
Highlight the stories of the members that have done their program
Refine their messaging highlighting the 360 solutions
Solution
Focus on telling the mission and set of services they offered on the homepage in an introductory way, without removing the shelter reputation value that UGM currently have. Create assets and sections that showcase the value of the donations and where the money is going. To have a consistent flow of updated content a blog and a events feed were added to the website. Also, the website site has custom and flexible template to allow UGM to create unique pages when needed.
What I did
At the time of this project I was working as a Project Manager, I build a great relationship with the client to discuss their goals and how we were going to get there. Also, collaborated with the lead designer in the iteration of wireframes and final designs until final approval from the client. Then managed the timeline and development team to complete the project on time. Had weekly meetings with the client to showcase progress and present website updates.
What I learned
One of the things I will update from this project is the information architecture the Contact and Stay Connected page can become confusing for the users.
Working as the Digital Project Manager @ Bonsai Media Group