work

Senior Product Designer
Alaska Airlines - Seattle, Washington
July 2022 – present

  • Optimized 10+ legacy web pages, applying the company's design system to achieve a 15% improvement in load times and enhanced responsiveness across all platforms.

  • Streamlined site navigation by leading information architecture workshops, prioritizing 10 critical improvements, reducing page count from 55 to 25, and defining key user actions.

  • Facilitated 3 strategic workshops to sunset a legacy feature impacting 2,500 users, resulting in: user/agent pain point analysis, 9 technical/functional requirements, and 4 phased agile design solutions.

  • Designed a unified, user-centered cardholder experience across web and app platforms, utilizing agile methodologies and collaborating with cross-functional teams to streamline user actions and enhance engagement.

  • Recognized with 'Best for Business' and 'Best Design' awards in company hackathons, demonstrating proficiency in rapid prototyping and UI/UX design through an interactive travel guide and Apple Watch redesign.

UX Designer
SMART Technologies - Seattle, Washington
July 2019 – July 2022

  • Facilitated design sessions and advised stakeholders on user experience methodologies.

  • Designed information architecture diagrams, improving site navigation and user flow for the new marketing website.

  • Created wireframes, customer journey maps, and interactive prototypes to visualize and test user interactions.

  • Directed an outsourced design agency team, ensuring consistent design quality and on-time project delivery.

UI Mobile Designer
Capital One - Seattle, Washington
April 2019 – July 2019

  • Designed native mobile (iOS and Android) user experiences, optimizing for mobile usability.

  • Ensured seamless design integration through collaboration with cross-functional teams (design, content, research, and product).

  • Improved design handoff by creating detailed specifications for scalability and accessibility requirements, in partnership with the development team.

Design Lead Jan 2018 - July 2018
Digital Project Manager Jan 2017 - Jan 2018
Front-end UX Designer and Developer Mar 2015 - Jan 2017
Bonsai Media Group - Seattle, Washington

  • Analyzed user flows, identified pain points and opportunities, and prioritized design changes based on user needs and client goals.

  • Built strong client relationships, defined project goals, and promoted UX awareness within the team.

  • Delivered 7+ multi-year website projects on time and within budget through detailed planning, scoping, and execution.

  • Developed responsive websites (HTML, CSS, JS) with optimized SEO, aligning client business and UX goals in collaboration with the Creative Director.

  • Improved design workflows through research and testing, and created marketing graphics.

Web Design Specialist
CDK Digital Marketing - Seattle, Washington
February 2015 –March 2015

  • Implemented a new theme across 100+ websites in collaboration with the development team.

Early Web Design and Marketing Roles
March 2013- March 2015

  • Developed custom WordPress templates and updated client websites for optimal functionality and user experience.

  • Designed and developed 10+ e-commerce websites and email campaigns, building brand voice for small business clients.

  • Created and executed social media strategies for diverse clients, including music venues, law firms, and local businesses.

  • Created brand identity materials, including logos, websites, flyers, and t-shirts.

 

skills

SPOKEN LANGUAGES English and Spanish

DESIGN TOOLS Figma, Adobe XD, Adobe Photoshop, Adobe Illustrator 

DESIGN SKILLS  Information architecture diagrams, user interface guidelines, user journey mapping, user experience prototypes, interactive design, mobile design, product design, design strategy

education

The Art Institute of Fort Lauderdale - Florida
B.S. in Web Design and Interactive Media
Honors Program, Artemis Member