I'm a strategic designer with over a decade of experience, specializing in user-centered design and web development. I create impactful, intuitive B2C web and mobile experiences that drive meaningful results for enterprise companies and local agencies.
Streamlining content with Information Architecture redesign
at Alaska Airlines
Successfully streamlined the loyalty program's marketing content through an information architecture redesign, reducing pages by approximately 55% for a clearer and more user-friendly experience.
Strategic digital enrollment at airport gates
at Alaska Airlines
Through strategic planning and user-centered design, I reimagined the manual airport gate enrollment process, delivering a seamless digital experience for loyalty program sign-ups.
Navigating constraints: a comprehensive website overhaul
at SMART Technologies
By leading a strategic website modernization, I addressed SMART Technologies' outdated digital presence, successfully delivering a modern, high-impact online experience that matched their offline business.